How to Know What a Customer Needs & Wants

A successful sale depends on allowing the customers to convince themselves.

Customer service matters a lot especially in times when the economic is down. And as the Australian economy becomes tough, some businesses try to contain costs by cutting corners on customer service quality. This is exactly the wrong thing to do, because customer service quality matters now more than ever.

Excellent customer service is simply essential. When people purchase a certain product or service during an economic downturn they are extremely conscious of the hard-earned money that they spend. Customers want more attention, more appreciation and more recognition when making their purchases with you, not less.

Of course, your customers want to get maximum value for the money they spend for the money they pay you. They want firmer guarantees that their purchase was the right thing to do. In good times, a single bad purchase can be quickly overlooked or forgotten. On the other hand in tough times, every single penny they spend is scrutinised.

When money is tight, a lot of our customers experience a sense of lower self-esteem. When they get good service from your business, they feel good about your business. And when they feel good about you and your customer service quality, they purchase.

Giving high customer service quality makes good business sense. But how do you actually achieve it? Read this to find out:

7 unforgettable leadership lessons from the ancient Roman conqueror Julius Caesar

Julius Caesar

As the leader who guides or directs others in your small business, it is important to understand what leadership requires and what some of the different styles of leadership are. If you can understand what kind of leadership style you have, it will become easier to take on the role of leader. Moreover, it also becomes easier for you change your style based on the needs of your employees.

If you want to become an effective leader, you need to look at your office environment and listen to your employees. This is the best way to ensure that the end result, which is to satisfy your customers. Your customers will know if your employees are led properly because they are watching how your employees, especially the ones who are in the customer service, treat them.

One of the best characteristics an effective leader possesses is the ability to be consistent and fairness. He knows how to treat his employees and consistently. When the leader is fair and consistent, his employees will give him respect and will build your character as a fair and equitable leader.

Some say leaders are born. But the truth is, there are many leadership skills that can be nurtured. For more on leadership, check out the article published at Business Insider Au. The article is about some leadership lessons from the great Julius Caesar.

Read the full article by clicking here:

Three free ebooks for startup success: “Everyone goes through tough times”

A business startup, otherwise known as a startup company is at the first stages of developing the product or service which their business founders believe will be in demand. Often, these companies are financed by its founders. However, it will require additional financing from investors and venture capitalists since this kind of funding will not be sustainable in the long-run.

Janine Allis of Boost Juice and Shark Tank

The term startup is mostly associated with the information technology and the rise of many so-called internet startups during the rise of the dot-com revolution in the 1990’s, but the truth is this type of companies exists in all types around the world.

Due to the lack of sustainable revenue or major flaws in their underlying business plans, many of these Internet startups eventually failed mainly. However, some of these Internet startups did survive even after dot-com bubble burst, like the online bookseller and Internet auction place eBay.

When starting a startup business, you need to enter an area that you deeply enjoy. This is an important thing to consider since you are going to spend a lot of time and effort to start it and make it succeed. Evaluate yourself if you have the necessary skills, initiative, determination as well as the mental and physical energy needed to start a business.

Smart Company has published an interesting article that discusses the three free ebooks for startup success. Reading these ebooks can inspire you with your startup business. Click this link to read the article:

Buying an established business

Perth BusinessThere is no doubt that starting your own business is one of the most exciting and most fulfilling experiences in our life. For this reason, many are becoming more interested to quitting their current job and starting their own business.

If you are planning to become an entrepreneur soon, you might encounter one decision that is very important to consider: should you start a business from scratch or buy an existing business?

When you consider buying an existing business, you can get a number of benefits. There is the advantage of immediately obtaining a customer base and market. Obviously, the business is already up and running and the market and brand image has already been established, saving the buyer a lot of time and money. Furthermore, for a business with a proven track record, financing is usually easier to obtain.

Of all the advantages you can get from buying an existing business, many consider financial as the biggest benefit. With an existing business, you usually have immediate cash flow. Moreover, the company is likely to be profitable when buying a business.

On the other hand, when you start a business from scratch, profitability and cash flow may take quite some time to achieve, if at all.

Read more about buying an existing business in Australia by reading this: